
New Drop
Discover moreCollections
Two ways into the same wardrobe.
Signature Basics
Discover moreHow we make it
Every garment listed with its fabric, weight and measurements.
Most brands tell you a t-shirt is “premium” and leave it there. We list the fabric, the GSM, the fit and the model’s measurements on every product, because those are the four things that decide whether it will fit you and how long it will last.
Every tee we make is 240gsm — terry cotton for the graphics line, combed jersey for the basics. Both are made in India, in runs small enough that sizes sell out.























